Denver, CO (April 25, 2024) — Meow Wolf Denver and Southwest Airlines are proud to announce their
collaboration to transform community impact through a groundbreaking programmatic pairing: Absolute
Rubbish: Bloom and Repurpose with Purpose. Erica Lopez who will MC the event interviewed Kate
Major on 9NEWS to mark the occasion.

As Southwest Airlines celebrates the 10th anniversary of its signature Repurpose with Purpose
program, a global sustainability initiative dedicated to upcycling aircraft items and partnering with social
impact organizations, the airline has found a visionary partner in Meow Wolf Denver.

Together, they aim to create a more sustainable future while promoting innovative, eco-conscious
approaches to artistic programming and development.
For over a decade, Southwest Airlines' Repurpose with Purpose program has upcycled more than a
million pounds of aircraft seat leather, transforming these materials into new products using sustainable
solutions across the United States and Central America.

Ana Schwager, Senior Corporate Responsibility Program Manager at Southwest Airlines, expressed
the significance of this partnership, stating, "Breathing a second life into our aircraft materials is
fundamental to bettering our environment, and we are thrilled to partner with Meow Wolf to create this
sustainable solution that helps make meaningful impact in local communities."

Meanwhile, Meow Wolf Denver is showcasing its dedication to sustainable social impact through an
evocative marriage of artistry and environmental consciousness with its second "trashion show" on April
30th. Costume designer Kate Major (Meow Wolf Denver), curated over 20 designers for the production
and will unveil her own original designs made from Southwest Airlines donated material.

“Absolute Rubbish: Bloom is a unique opportunity to not only showcase sustainable materials, but for
designers to show off what they can do with reusable resources. Designers and artists are used to
giving new life to their creative endeavors and Meow Wolf Denver's partnership with Southwest Airlines
is another platform and avenue that supports what artists bring to the table,” says Major.

Laura Nieto, Managing Director of Corporate Responsibility at Southwest Airlines, reflects on the
significance of this partnership: “Repurpose with Purpose embodies the spirit of Southwest to give
forward with our whole Heart. We are incredibly proud of our progress and the impact we're making
alongside partners like Meow Wolf, who share our vision. Seeing the faces and hearing the stories of
individuals who have been touched by this program reinforces that community is more than a place; it's
at the Heart of what brings us together.”
Through this collaboration, Meow Wolf Denver and Southwest Airlines are not only pushing the
boundaries of creativity but also setting a new standard for corporate social responsibility and
environmental stewardship.

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ABOUT MEOW WOLF
Meow Wolf is not your typical arts and entertainment company; they're the creators of extraordinary,
mind-bending experiences that transport millions of adventurers of all ages into breathtaking realms of
imagination and wonder. As the proud recipients of numerous accolades, including Time Out's #1
Immersive Experience in the US (2023), Fast Company's World's 50 Most Innovative Companies (2022
and 2020), and USA Today's Top 10 Best Immersive Art Experiences (2022), Meow Wolf is committed
to engaging curious seekers through the magic of discovery and play. They are distinct in their
collaboration with hundreds of visionary artists who infuse creativity into every Meow Wolf experience.

The journey began with the THEA Award-winning House Of Eternal Return in Santa Fe (2016), a
mystery house with hidden passages and mesmerizing art exhibits. In Las Vegas, Omega Mart (2021)
presented a surreal grocery store experience. Denver's Convergence Station (2021) appeared as a
maximalist architectural marvel linking four alien worlds. In July 2023, Meow Wolf unveiled The Real
Unreal in the Dallas-Fort Worth metroplex, and plans to open a new location in Houston in 2024. As a
certified B Corporation, Meow Wolf leads in themed entertainment, innovating and celebrating human
imagination. All are invited to join a journey that defies convention, blurring the lines between reality
and fantasy.

Press Contact
Ru Johnson, Meow Wolf
Public Relations Manager, Convergence Station
Ru.Johnson@MeowWolf.com