Visit Quad Cities is hitting the streets of Chicago this summer with a bold new advertising campaign designed to engage one of the region's top visitor markets in a high-impact, mobile way. Starting this weekend, wrapped rideshare vehicles will showcase the Visit Quad Cities brand at some of the Windy City's busiest summer events in partnership with advertising company Carvertise.

Carvertise transforms rideshare vehicles into mobile billboards, connecting brands to consumers through eye-catching wraps and location-based, targeted mobile ad exposure. Visit Quad Cities has deployed four creative sets promoting some of the region's core brand attributes: a family-friendly getaway, budget-friendly options, QC-style pizza pride, and a nod to the region's fun, quirky personality.

The campaign includes strategic “swarm” activations, where branded vehicles converge for increased visibility, at key Chicago events:

May 31: Mayfest
June 19: Cubs vs. Brewers
June 28: Craft Brews at Lincoln Park Zoo
July 4 & 5: Cubs vs. Cardinals
July 12: Windy City Smokeout

“Sharing the Quad Cities brand beyond our borders is essential to growing our visitor economy,” said Katrina Keuning, Brand & Content Strategist at Visit Quad Cities. “These rideshare ads are mobile invitations to experience something real, welcoming, and a little unexpected, just like the QC.”

In addition to high-visibility impressions, rideshare drivers are trained as brand ambassadors, equipped with printed materials and encouraged to spark authentic conversations about the Quad Cities with passengers throughout the campaign. These placements are expected to generate high-volume, meaningful impressions, driving awareness and conversion among potential visitors. Chicagoland remains a critical market for Quad Cities tourism, with consistent visitor demand and proximity ideal for weekend road trips and family-friendly getaways.

For more about Visit Quad Cities and summer trip inspiration, go to VisitQuadCities.com.