LAS VEGAS (June 2025) – As vibrant rainbows, colorful parades and fabulous festivals come alive throughout the land in June, some wonder what gays or allied consumers may encounter in the glow of the neon desert. Well, in Las Vegas, the rainbow vibes are hard to miss at Omega Mart where the ROYGBV* turns up to 11 in both June and October. To celebrate Pride, Meow Wolf's Omega Mart launches new offerings, spaces, and sips - in the air-conditioned store and speakeasy - all to support a host of Nevada nonprofits.

To help things shine even brighter this year, the highly performative 7-in-1 Rainbow Wash now comes in a fabulous full-sized plush bottle [pictured above], in addition to the popular pin. Both allow colorful consumers the freedom to rainbow wash their products, logos and apparel without relying on others to do so for them. Proceeds from this cheeky new fashion accessory will benefit Pride Tree and the Transgender Law Center.

Pouring up a vibrant, refreshing quench, Datamosh, the sort of, kind of hidden speakeasy, at Omega Mart raises a color-changing commemorative cup to Pride with the Rainbow Connection. This year's festive sip is our bright take on a lime-splashed peach, passion mule available with a variety of spirit options as well as a proofless version. Not only do sales of this sparkling sip also benefit Pride Tree and the Transgender Law Center, tipplers get to keep the groovy cup.

To engage shoppers, a vibrant, enticing end-cap will feature all the Pride-related Rainbow Wash merchandise and an exciting addition - the Microrave! A truly must see to believe interactive sculptural part of the installation.

The newest space to explore “THEM” is designed to “...encapsulate the unique joy of being a trans artist,” according to artist Whitney Lehn Meltz, Exhibition Art and Scenic Technician for Omega Mart. The stunning installation is upstairs in Dramcorp HQ's room “D-207” is a serious, interactive space that features a remarkable digital mirror and is punctuated by twinkles of color and occasionally a large, joyous, hand painted mirror ball.

For more information visit Pride Tree or the Transgender Law Center. To learn more about Meow Wolf, visit MeowWolf.com and stay connected on social media at @meow__wolf on Instagram, @MeowWolf on Twitter, and @MeowWolfLasVegas on Facebook. 

*ROYGBV = red, orange, yellow, green, blue and violet - the colors of the rainbow

About Meow Wolf 

Meow Wolf is not your typical arts and entertainment company; they're the creators of extraordinary, mind-bending experiences that transport millions of adventurers of all ages into breathtaking realms of imagination and wonder. As the proud recipients of numerous accolades, including Time Out's #1 Immersive Experience in the US (2023), Fast Company's World's Most Innovative Companies (2024, 2022 and 2020), and USA Today's Top 10 Best Immersive Art Experiences (2022), Meow Wolf is committed to engaging curious seekers through the magic of discovery and play. They are distinct in their collaboration with hundreds of visionary artists who infuse creativity into every Meow Wolf experience. 

The journey began with the THEA Award-winning House Of Eternal Return in Santa Fe (2016), a mystery house with hidden passages and mesmerizing art exhibits. In Las Vegas, Omega Mart (2021) presented a surreal grocery store experience. Denver's Convergence Station (2021) appeared as a maximalist architectural marvel linking four alien worlds. In July 2023, Meow Wolf unveiled The Real Unreal in the Dallas-Fort Worth metroplex, and plans to open a new location in Houston in 2024, with a location in Los Angeles opening in 2026 and a just-announcedNew York City location. As a certified B-Corporation, Meow Wolf leads in themed entertainment, innovating and celebrating human imagination. All are invited to join a journey that defies convention, blurring the lines between reality and fantasy.

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Press Contact

Michael Duffied / Public Relations Manager 🏳️‍🌈

Meow Wolf Omega Mart

T | 760/620-1958   

E | michael.duffield@meowwolf.com