Imaginagency 17 May 2025
Move Over, Grown-Ups: Visit Anaheim Launches Kid-Run “Imaginagency” with Mom & Actress Tia Mowry

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Visit Anaheim

ANAHEIM, Calif., May 16, 2025 – Inspired by a national survey revealing that 86% of kids want more input on family vacations, Visit Anaheim is handing over the travel-planning reins to the kids. In partnership with actress, entrepreneur, and supermom Tia Mowry, the destination marketing organization has launched Imaginagency—the world's first-ever travel agency with itineraries designed entirely by children. Helmed by six “Imaginagents,” including Tia's own kids, Cree and Cairo Mowry-Hardrict, the campaign features six bookable, kid-designed itineraries filled with Anaheim adventures. Starting today, families can visit the Imaginagency website to explore the itineraries and enter to win the ultimate Anaheim getaway.

“I'm thrilled to partner with Visit Anaheim on this fun, imaginative project,” says Tia Mowry. “Anaheim is special to me—it's where I lived while working in LA, and now I get to return with my kids to create something magical. It's a full-circle moment for me, and I can't wait for families to experience Anaheim through the eyes of kids because it's a place where imagination can run wild. The cherry on top was being able to collaborate with my own children and seeing their over-the-top vacation ideas!” 

Meet the Imaginagents: The Fun Agents Creating Kid-Approved Itineraries

At the heart of Imaginagency is a squad of six adventurous 'Imaginagents' whose job is to curate fun-filled and kid-approved Anaheim itineraries that families can book. With 86% of kids wanting more involvement in planning family trips, and 53% saying they'd like to plan everything, kids should run the show. The team includes: 

  • Cree Mowry-Hardrict, 13, actor and son of Tia Mowry and Cory Hardrict
  • Cairo Mowry-Hardrict, 6, daughter of Tia Mowry and Cory Hardrict
  • Tynka Gudas, 9, daughter of Anaheim Ducks Captain Radko Gudas 
  • Brayden El Moussa, 9, son of Tarek El Moussa and Christina Haack
  • Olivia Bledsoe, 9, local Anaheim expert 
  • Nigel Zhang, 9, local Anaheim expert 

 

The Imaginagents have created kid-approved Anaheim itineraries packed with fun. Nigel offers a high-energy adventure across the city's top amusement parks, while Olivia shares tips for hiking, shopping, and visiting Knott's Berry Farm. Brayden curates a thrilling three-day trip with the best views and excitement. Cree celebrates Disneyland Resort 70th Celebration with ultimate fun for all ages—beloved Disney characters, favorite rides, and spectacular entertainment. Cairo's itinerary is a sweet tour filled with pancakes, ice cream, and donuts. Finally, Tynka's Ducks-inspired adventure will debut later this summer, featuring exclusive experiences tied to the upcoming 2025–2026 season!

 

“Kids bring a special kind of magic to the travel experience,” says Scott Oklin, Chief Marketing Officer of Visit Anaheim. “Through Imaginagency, we're not just giving families a trip to remember, we're allowing kids to lead the way with their own creativity. Whether it's cheering on the Anaheim Ducks or taking a spin on thrilling rides, we're all about turning kids' big ideas into unforgettable moments for the whole family.”

 

How to Plan—and Win—Your Dream Anaheim Family Vacation

 

Beginning today, big and little kids (and fine, I guess adults, too) can visit imaginagency.com to: 

  • Explore Imaginagents' Itineraries: Families can browse six bookable itineraries designed entirely by the Imaginagents, including everything from theme park thrills to foodie finds.
  • Build Your Own Itinerary: Kids can use the Itinerary Builder to create their own ideal Anaheim getaway, filled with activities they love.
  • Score an Epic Anaheim Family Vacation: That's not all! Now through July 16, 2025, families who build and submit their own itineraries through the Imaginagency site will be entered for a chance to win their dream Anaheim vacation.
    • The winner will receive a three-night, family vacation to Anaheim for up to four people—airfare, hotel, meals, tickets, and more included—valued at up to $10,000. Full contest rules and eligibility can be found at imaginagency.com

 

As Anaheim enters its Golden Decade, the city is redefining what it means to be the world's ultimate family playground. Perfectly located in the heart of Orange County between the hustle and bustle of Los Angeles and the laid-back charm of San Diego, Anaheim offers endless opportunities for adventure. With Disneyland Resort celebrating 70 years of magic and upcoming attractions like OCVIBE transforming the local entertainment and culinary scene, there's never been a better time for families to experience everything Anaheim has to offer.

 

For more information on Anaheim and to discover the hotels, events and conventions the city has to offer, please go to visitanaheim.org.

 

Survey Methodology:

Data from a survey conducted by Talker Research on behalf of Visit Anaheim from April 7 to April 15, 2025, with a sample of 2,000 parents of school-aged children (aged 6–17).

 

About Visit Anaheim
Founded in 1961, Visit Anaheim is a 501(c)(6) nonprofit destination marketing organization. Visit Anaheim's mission is to develop, market and sell Anaheim to benefit the economic vitality of its neighborhoods. To learn more about Visit Anaheim, visit: visitanaheim.org and follow us on Facebook, Instagram and LinkedIn. 


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