New York, NY – April 29, 2024 – On Monday, May 6, 2024, Broadway Inbound and NYC Tourism + Conventions, the City’s official destination marketing organization and convention and visitors bureau, will present their annual "NYC Center Stage" luncheon at IPW, at the Los Angeles Convention Center in Los Angeles, California.

Tony and Olivier Award-winning Broadway star Gavin Creel will host the luncheon, which will featureperformances from some of the city's most popular musicals. Attendees will get a taste of Broadway on the West Coast, with performances from The Broadway Collection shows SIX, Back to the Future, Chicago, Water for Elephants, MJ, and Wicked.

“No visit to New York City is complete without seeing a Broadway show. We are proud to once again partner with NYC Tourism + Conventions to bring the pulsating beat of Broadway to IPW with high-energy performances from some of the most popular new and long-running Broadway musicals,” said Bob Hofmann, Vice President of The Broadway Collection, a division of The Shubert Organization focused on helping visitors to NYC discover Broadway.

“Broadway is the crown jewel of New York City’s cultural and performing arts scene, and we are so pleased to spotlight six exciting productions at IPW this year with our partners at Broadway Inbound,” said Fred Dixon, President and CEO of New York City Tourism + Conventions. “It is an incredibly exciting time for NYC tourism, particularly as we gear up to a historic 2026, and our goal is to ensure the Broadway experience is top of mind for the travel trade.”

Bursting to life through a playlist of pop-inspired anthems and offering a contemporary take on Henry VIII's wives, SIX will open the luncheon with its “Opening Medley.” Back to the Future, based on the beloved film, performs second with an electrifying performance of “Put Your Mind to It,” taking attendees back to 1985 and 1955. Next to perform will be Chicago, delivering its famous tale of fame, fortune, and sultry jazz to IPW with the songs “Me and My Baby” and “When You’re Good to Mama.”

The cast of Water for Elephants, the brand-new musical inspired by the renowned bestselling book set against the backdrop of a Depression-era circus, will be performing the enchanting song “Wild.” MJ, which continues to electrify both new and long-time fans of Michael Jackson, follows with a show-stopping performance of “Beat It.” The cast of Wicked, telling the tale of what happened in the Land of Oz long before Dorothy arrived, will close the luncheon with a riveting rendition of the heartfelt “No Good Deed.”

Travel professionals from near and far interested in selling Broadway Collection member shows can contact Broadway Inbound to set up an account. They will be on the IPW 2024 trade floor at Booth 608, where they can discuss competitive group sales and FIT offerings. New York City Tourism + Conventions representatives can be found at Booth 600.

About Broadway Inbound: Broadway Inbound is the global travel industry’s ticket source for live theatrical events in New York City and beyond, providing tour and travel professionals with easy, direct access to event info and ticket inventory. Owned by The Shubert Organization, Broadway Inbound works to promote NYC performing arts through distribution partnerships, direct group sales, marketing, press, and sales initiatives like the annual IPW tradeshow. To purchase tickets to any Broadway Inbound show, contact a local tour operator or travel agent. Visit www.broadwayinbound.com for news and information, and follow @BroadwayInbound on Facebook, Instagram, and Twitter for more photos, videos, and exclusive Broadway content. #MakeItBway

About The Broadway Collection: The Broadway Collection is a division of The Shubert Organization, a leader in Broadway theatre for over 100 years, focused on helping visitors to New York City discover Broadway. The Broadway Collection partners with the most popular shows for visitors to NYC, including hit Broadway and Off-Broadway productions, the Metropolitan Opera, and the New York City Ballet, with shows to fit every taste and budget. Through international marketing outreach and its deep connections to the professional travel industry, the Broadway Collection ensures that every traveler’s New York City experience includes tickets to a show. Visit www.broadwaycollection.com for news and information and follow The Broadway Collection on Facebook, Instagram, and YouTube for more photos, videos, and exclusive Broadway content. #MakeItBway

About New York City Tourism + Conventions: New York City Tourism + Conventions is the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. Our mission is to invite the world and energize the City, building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses and visitors. For all there is to do and see in New York City, visit nyctourism.com.