12 Apr 2023
Visit Santa Cruz County Debuts SYMMETRY, 2023 Official Santa Cruz County Traveler's Guide

Visit Santa Cruz County

SANTA CRUZ COUNTY, CA – For the first time in three years, Santa Cruz County's official traveler's guide is now available. Symmetry, a 100-page upscale magazine illustrates the cornerstones of the region that set it apart from other coastal California destinations.   

 

The front-of-book section features a community-focused lifestyle perspective of Santa Cruz County. Thoughtfully curated content in the form of comprehensive, journalistically-driven narratives and reflective photography conveying the soulful nature of Santa Cruz County are woven throughout the guide.   

 

This reactivation of the guide is the result of a unique partnership between Visit Santa Cruz County (VSCC) and Edible Monterey Bay (EMB) to produce the publication.    

 

Four key pillars have been identified as themes that illustrate the rich diversity of our physical and emotional environment - attributes that are so deeply entrenched and distinctly Santa Cruz County.  

 

These key pillars are intertwined into the design and editorial copy of the magazine:    

  • Coastline/Beach/Surf/Water/Healing  
  • Redwoods/Nature/Trails/Landscape  
  • Creativity/Artists/Performers/Expression  
  • Agriculture/Environment/Nurturing  

 

A cover story embracing the redwoods explores in depth the resurrection of Big Basin Redwoods State Park and the opening of the San Vicente Redwoods in Santa Cruz County. The re-emergence of these parks reflects the healing that is taking place within the community following the devastating CZU August Fire.  

 

The back of the book serves to inform visitors about where to stay, eat, and what to do while in-market.  Complemented by display advertising from hotels, restaurants, attractions, and other local businesses, this section of the magazine features dining and lodging listings highlighting the amenities offered by various restaurants, hotels, bed and breakfast inns, motels, vacation rentals, and campgrounds.  Activity listings, signature events, and a redesigned county map in a playful aesthetic are also trademarks of the magazine. 

 

With a print run of 120,000 copies, distribution has been expanded in 2023 to include California Welcome Centers throughout the state, five regional airports in both northern and southern California, and international airports in Portland, San Diego, Phoenix, and Seattle, and wide distribution in Sacramento and Monterey Counties.  

 

Using interactive technology, Web site visitors who log on to www.santacruz.org can view and download the full guide or select pages.  Completely interactive, the electronic guide enables potential visitors to click through to advertisers' Web sites.  

 

A free copy of Symmetry can be ordered online at www.santacruz.org, by calling 800.833.3494, or by stopping by the year-round visitor center at 303 Water Street in Santa Cruz Fridays – Mondays from 9:00 a.m. to 3:30 p.m. 

 

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Getting There:  

Located along the Central Coast, Santa Cruz County, California, is approximately 70 miles/113 km south of San Francisco and 349 miles/562 km from Los Angeles. Many visitors choose to take scenic Highway 1 along the California coastline to Santa Cruz or Highway 17 through the Santa Cruz Mountains. Visitors can also choose to fly into San Francisco International Airport or San Jose Mineta International Airport.  

 

Press Contact: 

Christina Glynn, Director of Communications 

Visit Santa Cruz County  

Phone:  +1.831.429.7281 ext. 112. 

Email:  cglynn@santacruz.org. 

Mail:  303 Water Street, #100, Santa Cruz, CA  95060 

 

About VSCC: A private, non-profit corporation, Visit Santa Cruz County (VSCC) exists to enhance tourism and the economy by positioning Santa Cruz County as a visitor, conference, and film destination. For more information, contact VSCC at +1.831.425.1234 or visit VSCC's website at SantaCruz.org. 

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